You need to focus on simplifying the process and getting happy customers in front of the camera.Īs customer-centric business owners, there are some great video testimonial tools available to make your lives easier. It’s time to stop sending them boring surveys that seldom result in a testimonial. The time has come to cease hiring expensive video production teams to follow your happy customers around. The irony is they know they need to invest in video, but because videos are notoriously time-consuming and expensive to produce, they focus their efforts elsewhere. Would you believe that 23% of marketers don’t use video for marketing as they lack time? Hard to imagine given the stats above. They will value the videos of your happiest customers because they are genuine, unpolished, and most importantly trustworthy. ![]() Videos boost conversions by 80% and the reason is simple: it’s because they are real and authentic. Video testimonials of course! Why are video testimonials so powerful? If your customers like you, they’ll be happy to recommend you to their community.Īnd how do you get your customers in front of your prospects? They only care about the opinions of people exactly like them.Īs a business owner or marketer, where do you begin? You get prospects to trust the people who trust you – your happiest customers! ![]() If we learnt anything in 2022, it's that your prospects are no longer interested in what you have to say about your company.
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